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Assistant Manager BTL

Location: Pune

Job Summary

Lokmanya Multipurpose Co-operative Society is seeking a dynamic and result-oriented BTL Assistant Manager to join our team at the Head Office in Pune. The BTL Assistant Manager will be responsible for executing below-the-line (BTL) marketing activities, conducting field work, and generating leads. The ideal candidate should have a minimum of 2 years of experience in any industry, with a strong background in BTL marketing, field work, and lead generation.


  • Plan, execute, and manage below-the-line (BTL) marketing activities to promote Lokmanya Multipurpose Co-operative Society’s products and services.
  • Conduct field work to interact with potential customers, generate leads, and build brand awareness.
  • Implement BTL campaigns and initiatives to target specific customer segments and achieve marketing objectives.
  • Coordinate with external vendors and agencies to execute BTL activities, such as events, activations, and promotional campaigns.
  • Monitor and evaluate the effectiveness of BTL campaigns, gathering feedback and making recommendations for improvements.
  • Collaborate with the marketing team to develop BTL marketing strategies and plans aligned with overall marketing objectives.
  • Track and analyze leads generated through BTL activities, and report on conversion rates and outcomes.
  • Maintain a database of leads and customer information for future marketing initiatives.
  • Conduct market research and competitor analysis to identify opportunities and stay updated with industry trends.
  • Ensure compliance with brand guidelines and regulatory requirements in all BTL activities.
  • Stay updated with emerging BTL marketing techniques and industry best practices.
  • Support other marketing initiatives and projects as assigned.

Qualifications and Experience

  • Minimum 2 years of experience in BTL marketing or related fields.
  • Strong experience in field work, lead generation, and customer interaction.
  • Good understanding of BTL marketing techniques, strategies, and channels.
  • Excellent communication and interpersonal skills.
  • Strong negotiation and networking abilities.
  • Ability to work independently and as part of a team.
  • Male candidates within the age range of 20-30 will be considered for this position.

If you meet the above requirements and have a passion for BTL marketing, field work, and lead generation, we would love to hear from you.

To apply, please send your resume and a cover letter detailing your relevant experience to resume@lokmanyasociety.org.

Our Core Values

At Lokmanya, we believe that a career should be more than just a job; it should be a passion-driven adventure that brings out the best in you. We are not just a company; we are a community of like-minded individuals united by a common purpose: to make a meaningful impact on the world.

At Lokmanya, our core values are the heartbeat of our culture and the driving force behind everything we do. They define who we are as a company and guide our decisions, actions, and interactions with our customers, employees, and partners.


Every job seeker should be aware of online recruitment fraud. Fictitious job postings, fraudulent job offers, and individuals purporting to be recruiters can defraud job seekers, commit financial crimes or steal identities.

Lokmanya Society takes this matter seriously and is actively working to reduce the likelihood of our brand being misrepresented as part of fraudulent activity. Job seekers interested in Lokmanya Society roles should know the following:

  • At no point will Lokmanya Society or anyone recruiting for Lokmanya Society ever asks for money, credit card, or bank account information to complete a job application or be considered for a job.
  • Lokmanya Society employees (including our recruitment teams) use email addresses that end in @lokmanyasociety.org
  • At no point will Lokmanya Society or anyone recruiting for Lokmanya Society ever asks for money, credit card, or bank account information to complete a job application or be considered for a job.
  • Communications you send directly to Lokmanya Society or anyone recruiting for Lokmanya Society should only go to email addresses ending in@lokmanyasociety.org

These fraudulent job postings or “recruiters” may ask job seekers for money, banking details, or other personally identifiable information.Recruiting scams have become more sophisticated and can appear as legitimate recruitment activities of reputable companies and often use third-party websites or direct email approaches. Caution should always be shown when sharing personal information and we hope that by highlighting these developments, unsuspecting job seekers will not be duped by these scams.

Generally, job seekers should watch out for: Incorrect domain names or email addresses: Check for misspellings of hiring companies or emails from domains that do not match the hiring company.Use of messaging services: Legitimate companies won’t conduct job interviews through messaging services like Google Hangouts, Yahoo Messenger, or Facebook Messenger. Unclear or broad job descriptions: Scammers use broad, vague job descriptions to capture a wide net of potential targets. Legitimate job ads will have a clear description of what your duties would be and will list the requirements for the job.The “dream” job offer: Extremely high compensation for a position that requires no skills or experience or job offers without any interview process… If it’s “too good to be true” it is likely fraudulent.

Requests for financial information: Be wary of any ask for money, credit card, or bank account information to complete a job application or create eligibility for a job. Requirements to purchase training or equipment: If a company wants you to pay for training materials or equipment before it will consider you for a job, it is likely fraudulent.