Location: Sangli, Mapusa, Margao
Experience : 5+ Years
Why Join Us?
Lokmanya Multipurpose Co-operative Society is a leading cooperative society dedicated to serving the local community in 4 states (Karnataka, Maharashtra, Goa, and Delhi). Our society provides a wide range of financial services, including banking, loans, investments, insurance, and more. We are committed to delivering superior customer service and maintaining the highest standards of professionalism.
Job Responsibilities
- Develop and execute regional marketing strategies and campaigns to drive business growth and achieve set targets.
- Conduct market research to identify customer needs, preferences, and trends in the financial services sector.
- Plan and execute Below-the-Line (BTL) marketing activities such as roadshows, exhibitions, seminars, and other promotional events to generate leads and enhance brand visibility.
- Identify strategic partnerships and collaborations to maximise brand exposure and reach in the region.
- Manage the planning, budgeting, and execution of marketing activities within the allocated budget.
- Coordinate with the central marketing team to ensure brand consistency and alignment with the organization’s marketing objectives.
- Monitor and analyse the effectiveness of marketing campaigns using relevant metrics and provide regular reports to the management.
- Build and maintain strong relationships with key stakeholders, including business partners, vendors, and local authorities.
- Stay up-to-date with industry trends and competitor activities to identify new marketing opportunities and stay ahead in the market.
- Train and guide the sales team on marketing strategies, product positioning, and customer engagement techniques.
- Collaborate with cross-functional teams, including sales, operations, and product development, to drive integrated marketing efforts.
- Represent the organization at industry events, conferences, and networking opportunities to enhance brand visibility and reputation.
Qualification
- Strong knowledge and understanding of marketing principles, strategies, and techniques.
- Proven experience in planning and executing successful marketing campaigns.
- Proficiency in BTL marketing activities, including event management and promotional campaigns.
- Excellent communication, presentation, and negotiation skills.
- Ability to analyse market trends, customer behaviour, and competitor activities.
- Strong leadership skills with the ability to manage and motivate a team.
- A valid driving licence and personal vehicle are mandatory.
- Willingness to engage in fieldwork and travel within the region.
Our Core Values
At Lokmanya, we believe that a career should be more than just a job; it should be a passion-driven adventure that brings out the best in you. We are not just a company; we are a community of like-minded individuals united by a common purpose: to make a meaningful impact on the world.
At Lokmanya, our core values are the heartbeat of our culture and the driving force behind everything we do. They define who we are as a company and guide our decisions, actions, and interactions with our customers, employees, and partners.