Location: Pune
Experience : 4 - 8 Years
Male candidate preferred
Why Join Us?
At Lokmanya Multipurpose Co-operative Society, you will have the chance to drive the growth of our gold loan business, develop customer relationships, and contribute to our success in a dynamic and rewarding environment.
Job Responsibilities
Strategy & Planning
- Develop and implement BTL marketing strategies aligned with overall brand and business objectives.
- Create annual and quarterly activation calendars.
- Identify opportunities for consumer engagement through on-ground activities.
- Coordinate with sales, brand, and digital teams for integrated campaigns.
Campaign Execution
- Manage product launches, roadshows, exhibitions, retail activations, and sampling programs.
- Ensure flawless execution of all on-ground promotions.
- Oversee POSM (Point of Sale Materials) design, production, and deployment.
- Coordinate with agencies, vendors, and event partners.
Trade Marketing Support
- Work closely with sales teams to support distributor and retailer promotions.
- Design schemes and promotional activities to improve visibility and sell-through.
- Monitor merchandising standards across retail outlets.
Budget Management
- Prepare and manage BTL campaign budgets.
- Negotiate with vendors and agencies to optimize costs.
- Track expenses and ensure activities stay within approved budgets.
Performance Tracking & Reporting
- Measure campaign effectiveness using KPIs such as reach, footfall, leads, and conversions.
- Conduct post-campaign analysis and provide recommendations.
- Prepare regular reports for management.
Team & Vendor Management
- Supervise field promoters, merchandisers, and activation staff.
- Manage third-party agencies and ensure SLAs are met.
- Train teams on brand guidelines and campaign objectives.
Required Qualifications
- Bachelor’s degree in marketing, Business Administration, or related field.
- MBA in Marketing preferred.
- 4–8 years of experience in BTL marketing, trade marketing, or brand activations.
- Experience in FMCG, Consumer Durables, Retail, Telecom, BFSI, or similar industries.
Required Skills
- Strong project management and execution skills.
- Excellent communication and negotiation abilities.
- Budget planning and cost control.
- Vendor and agency management.
- Analytical and reporting skills.
- Knowledge of consumer behavior and market trends.
- Proficiency in Microsoft Excel, PowerPoint, and marketing tools.
Key Performance Indicators (KPIs)
- Campaign execution quality and timeliness.
- ROI on BTL activities.
- Sales uplift from activation programs.
- Brand visibility and consumer engagement metrics.
- Budget adherence.
- Vendor performance.
Preferred Attributes
-
- Highly organized and detail-oriented.
- Creative thinker with strong problem-solving skills.
- Ability to work under tight deadlines.
- Willingness to travel extensively.
- Strong interpersonal skills.
Our Core Values
At Lokmanya, we believe that a career should be more than just a job; it should be a passion-driven adventure that brings out the best in you. We are not just a company; we are a community of like-minded individuals united by a common purpose: to make a meaningful impact on the world.
At Lokmanya, our core values are the heartbeat of our culture and the driving force behind everything we do. They define who we are as a company and guide our decisions, actions, and interactions with our customers, employees, and partners.