Regional Marketing Manager
Experience : 1 - 5 years ( Marketing )
Qualification : Bachelor's degree in Marketing or a related field is preferred.
Age : 30 – 45 years
Location : Mumbai, Madgaon, Mapusa,
About the Company
Lokmanya Multipurpose Co-operative Society is a leading cooperative society dedicated to serving the local community in 4 states (Karnataka, Maharashtra, Goa and Delhi). Our society provides a wide range of financial services, including banking, loans, investments, insurance, and more. We are committed to delivering superior customer service and maintaining the highest standards of professionalism.
Job Responsibilities
● Develop and execute regional marketing strategies and campaigns to drive business growth and achieve set targets.
● Conduct market research to identify customer needs, preferences, and trends in the financial services sector.
● Plan and execute Below-the-Line (BTL) marketing activities such as roadshows, exhibitions, seminars, and other promotional events to generate leads and enhance brand visibility.
● Identify strategic partnerships and collaborations to maximise brand exposure and reach in the region.
● Manage the planning, budgeting, and execution of marketing activities within the allocated budget.
● Coordinate with the central marketing team to ensure brand consistency and alignment with the organization’s marketing objectives.
● Monitor and analyse the effectiveness of marketing campaigns using relevant metrics and provide regular reports to the management.
● Build and maintain strong relationships with key stakeholders, including business partners, vendors, and local authorities.
● Stay up-to-date with industry trends and competitor activities to identify new marketing opportunities and stay ahead in the market.
● Train and guide the sales team on marketing strategies, product positioning, and customer engagement techniques.
● Collaborate with cross-functional teams, including sales, operations, and product development, to drive integrated marketing efforts.
● Represent the organization at industry events, conferences, and networking opportunities to enhance brand visibility and reputation.
Skills Required
● Strong knowledge and understanding of marketing principles, strategies, and techniques.
● Proven experience in planning and executing successful marketing campaigns.
● Proficiency in BTL marketing activities, including event management and promotional campaigns.
● Excellent communication, presentation, and negotiation skills.
● Ability to analyse market trends, customer behaviour, and competitor activities.
● Strong leadership skills with the ability to manage and motivate a team.
● A valid driving licence and personal vehicle are mandatory.
● Willingness to engage in fieldwork and travel within the region.
To apply, please send your resume and a cover letter detailing your relevant experience to resume@lokmanyasociety.org.
Our Core Values
At Lokmanya, we believe that a career should be more than just a job; it should be a passion-driven adventure that brings out the best in you. We are not just a company; we are a community of like-minded individuals united by a common purpose: to make a meaningful impact on the world.
At Lokmanya, our core values are the heartbeat of our culture and the driving force behind everything we do. They define who we are as a company and guide our decisions, actions, and interactions with our customers, employees, and partners.
DISCLAIMER
BE AWARE : PHISHING SCAMS FOR EMPLOYMENT OPPORTUNITIES
Every job seeker should be aware of online recruitment fraud. Fictitious job postings, fraudulent job offers, and individuals purporting to be recruiters can defraud job seekers, commit financial crimes or steal identities.
Lokmanya Society takes this matter seriously and is actively working to reduce the likelihood of our brand being misrepresented as part of fraudulent activity. Job seekers interested in Lokmanya Society roles should know the following:
- At no point will Lokmanya Society or anyone recruiting for Lokmanya Society ever asks for money, credit card, or bank account information to complete a job application or be considered for a job.
- Lokmanya Society employees (including our recruitment teams) use email addresses that end in @lokmanyasociety.org
- At no point will Lokmanya Society or anyone recruiting for Lokmanya Society ever asks for money, credit card, or bank account information to complete a job application or be considered for a job.
- Communications you send directly to Lokmanya Society or anyone recruiting for Lokmanya Society should only go to email addresses ending in@lokmanyasociety.org
These fraudulent job postings or “recruiters” may ask job seekers for money, banking details, or other personally identifiable information.Recruiting scams have become more sophisticated and can appear as legitimate recruitment activities of reputable companies and often use third-party websites or direct email approaches. Caution should always be shown when sharing personal information and we hope that by highlighting these developments, unsuspecting job seekers will not be duped by these scams.
Generally, job seekers should watch out for: Incorrect domain names or email addresses: Check for misspellings of hiring companies or emails from domains that do not match the hiring company.Use of messaging services: Legitimate companies won’t conduct job interviews through messaging services like Google Hangouts, Yahoo Messenger, or Facebook Messenger. Unclear or broad job descriptions: Scammers use broad, vague job descriptions to capture a wide net of potential targets. Legitimate job ads will have a clear description of what your duties would be and will list the requirements for the job.The “dream” job offer: Extremely high compensation for a position that requires no skills or experience or job offers without any interview process… If it’s “too good to be true” it is likely fraudulent.
Requests for financial information: Be wary of any ask for money, credit card, or bank account information to complete a job application or create eligibility for a job. Requirements to purchase training or equipment: If a company wants you to pay for training materials or equipment before it will consider you for a job, it is likely fraudulent.